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Trysail Services


Research and Evaluation
Print and Electronic Publishing
Consulting Services
Public Speaking and Seminars
Electronic News Media

Research and Evaluation

Trysail, Inc. evaluates products and ideas at all stages of development in search of ways to make them easier and more reliable for consumers. The company's experience in testing hundreds of hardware and software products provides developers with in-depth analysis and points of view they may otherwise overlook in bringing their products to market.

  • Reduce technical support, returns and other after-market costs.
  • Improve buyer satisfaction.
  • Win better press coverage and public acceptance of your product.
An independent, outside review by Trysail, Inc. will produce recommendations for improvement and may uncover
flaws or weaknesses in time to correct them before precious momentum is lost at launch.

Print and Electronic Publishing

Trysail, Inc. founder and CEO Michael Putzel has written extensively on technology issues and has been published widely in newspapers from coast to coast and on the World Wide Web. The company is currently developing new print and online publications that will explore the challenges of producing for the broad mainstream of consumers who want the benefits of new technologies but don't want to become "techies."

Consulting Services

Trysail, Inc. offers consultation on a range of technology issues, from how to anticipate and meet consumers' expectations to how to communicate effectively on the World Wide Web. We will:

  • Test your product in the "real world" and help you prepare for the critical and competitive forces you face at launch time.
  • Study your office environment to determine how technology can make your workers more efficient and effective--not by training them to use machines so much as making the machines respond to their needs.
  • Explain, in simple, nontechnical language how carefully selected and properly configured hardware and software will improve productivity and save the money now wasted on frustrating, ineffective setups that leave people confused and angry rather than proud of what they can achieve.
  • Help you bring together the technical expertise, skilled graphics design and communications skills necessary to develop effective Web sites that enable you to display yourself before the world as you want to be seen.

Public Speaking and Seminars

Is your group or office confused, intimidated or just plain curious about the Internet's World Wide Web or the array of choices in the fast-changing world of personal technology? Trysail, Inc. founder and CEO Michael Putzel, an experienced writer and public speaker and presenter, will demystify the new media, explaining--in simple, nontechnical terms--what the "information revolution" is all about and how you and your organization can enjoy its fruits without endless, frustrating labor. Putzel addresses small groups and audiences of several hundred, using the technology he talks about to illustrate and enhance his message.

Electronic News Media

Newspapers and broadcasters face special challenges in their efforts to extend their services to the electronic frontier. Changing formats, interactivity and new competitors from all sides make many long-held assumptions about the news business obsolete. Trysail, Inc., whose founder enjoyed a long and distinguished career in journalism, can help publishers and editors make the transition to cyberspace, explaining the challenges in direct, nontechnical terms and helping organizations develop appropriate strategies for the future.