Research and Evaluation

Trysail, Inc. evaluates products and ideas at all stages of development in search of ways to make them easier and more reliable for consumers. The company's experience in testing hundreds of hardware and software products provides developers with in-depth analysis and points of view they may otherwise overlook in bringing their products to market.

• Reduce technical support, returns and other after-market costs.
• Improve buyer satisfaction.
• Win better press coverage and public acceptance of your product.

Print and Electronic Publishing

Trysail, Inc. offers consultation on a range of technology issues, from how to anticipate and meet consumers' expectations to how to communicate effectively on the World Wide Web. We will:

• Test your product in the "real world" and help you prepare for the critical and competitive forces you face at launch time.
• Study your office environment to determine how technology can make your workers more efficient and effective--not by training them to use machines so much as making the machines respond to their needs.
• Explain, in simple, nontechnical language how carefully selected and properly configured hardware and software will improve productivity and save the money now wasted on frustrating, ineffective setups that leave people confused and angry rather than proud of what they can achieve.
• Help you bring together the technical expertise, skilled graphics design and communications skills necessary to develop effective Web sites that enable you to display yourself before the world as you want to be seen.

Public Speaking and Seminars

Newspapers and broadcasters face special challenges in their efforts to extend their services to the electronic frontier. Changing formats, interactivity and new competitors from all sides make many long-held assumptions about the news business obsolete. Trysail, Inc., whose founder enjoyed a long and distinguished career in journalism, can help publishers and editors make the transition to cyberspace, explaining the challenges in direct, nontechnical terms and helping organizations develop appropriate strategies for the future.